VP Marketing and Sponsorship – Roles & Responsibilities

Accountabilities from Bylaws: The Vice President of Marketing and Sponsorship is accountable to the Board on matters relating to the marketing and promotion of PMI-SAC. 

Specific Accountabilities: 

• Market and publicize the chapter within the community 
• Setting objectives, strategies, and specific implementation steps  
• Develop an awareness of PMI’s marketing tools and resources 
• Develop and implement marketing campaigns to promote the chapter and its activities to members and the community at large 
• Develop and implement a periodic marketing plan with a detailed marketing strategy to ensure chapter brand management 
• Create and disseminate the chapters announcements and marketing activities 
• Develop, order, and distribute marketing materials, newsletters, etc. 
• Maintain relationships with sponsors for receiving their ROI 
• Keep the coherence between the marketing plan and the chapter strategic objectives 
• Drive the chapter’s advertisement process and ensure results and ROI 
• Collaborate with local business to publicize the chapter and PMI 
• Publicize the chapter and PMI through internal and external publications 
• Increase awareness of PMI and the chapter 
• Maintain relationships with sponsors for revenue generation to fund the chapters activities for our membership 
• Develop and implement succession and transition plan         

Job Description and Summary of Tasks:  

Elected volunteer responsible for marketing, public relations, and sponsorship. The VP of Marketing & Sponsorship shall be responsible for developing marketing, corporate relations in the Southern Alberta community in accordance with chapter bylaws and policies.

Important Qualifications or Skills: 

• Marketing Strategy and Development 
• Marketing Plan Execution and Delivery 
• Knowledge of PMI’s Brand Strategy (Marketing Portal) 
• Market Research Skills/Proficient use of Survey Tools 
• Proficient Usage of Online Collaboration/Tools (e.g., Facebook, LinkedIn) 
• Knowledge of Fundraising Techniques 

Time Commitment per month (estimated average):  This role is ongoing with a frequency of approximately 15 – 25 hours per month depending on project activities known and may require additional hours in peak months. 

Leadership Skills  

• Public Speaking / Presentation Skills 
• Excellent Writing Skills 
• Ability to Delegate Effectively 
• Negotiation Skills 
• All the usual soft skills required for a supervisory/management role such as leadership and people skills, good communication, and organized 

BENEFITS: 

• Forge professional relationships with other passionate project managers 
• Learn more about the project management community and culture within Calgary 
• Have fun outside of your day job while developing your PM skill set