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Book Club – Digital You: Real Personal Branding in the Virtual Age
September 14, 2023 @ 12:00 pm - 1:00 pm MDTFree
Looking forward to connecting soon!
Digital You: Real Personal Branding in the Virtual Age
The author will be joining as well!
Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.
Digital You offers a deep dive to understanding and defining your unique promise of value – making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.
The author, William Arruda, is a motivational speaker, entrepreneur and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the definitive books on the topic: Career Distinction, Ditch. Dare. Do! and Digital YOU. William is the CEO (Chief Encouragement Officer) of Reach and the co-founder of CareerBlast.TV – a personal and digital branding learning platform for innovative organizations. His products have been used by a million+ people across the globe. He’s honored to work with many of the world’s most revered brands, including 20% of the Fortune 100. William regularly shares his thoughts on social media and branding in his Forbes column.
PDU Information: Attending each book club meeting will earn you 1 PDU – Ways of Working! Reading the book will also earn you 1 PDU for every hour read!